The Gas logo comes directly from nature: a double rainbow, discovered almost by accident in Cape town, South Africa, where two great oceans meet: the Atlantic and the Indian.
A natural phenomenon giving life to a curious and imaginative creation. From here a symbol is created which has become a distinctive mark, able to communicate the values of dynamism, positivism and optimism typical of Gas in a clear and effective manner.
The logo is present on all garments, emblazoned on all the designs of jeans and trouser back pockets. A logo that means a desire to live and have fun, now become famous to all youths.
DOUBLE RAINBOW
Claudio Grotto, founder and president of GAS has always lived and worked in the fashion business. During the early Seventies he already had his own textile workplace, where he created unique clothing items. These were testimony to his love for fashion, which 10 years later became official through the founding of the Grotto Company in 1982.
Grotto S.P.A. manufactures and distributes GAS brand clothing worldwide. The GAS world is based on strong values, a distinct identity, an inexhaustible, forward looking, entrepreneurial spirit and constant attention to young people and their lifestyles: that's where GAS' good fortune lies.
The brand has strengthened its reputation through fashion collections that satisfy the needs of young people. Youthful consumers search for values and “value” in the way they dress in order to express their own personality: positively, essentiality, functionality, spontaneity, practicality, quality and “no waste”.
GAS
