Levi’s jeans were first manufactured from canvas, and till today the process remains a closely a guarded secret. The denim is rigorously tested using machines that can wreak a lifetime’s havoc to it in a few short hours, plus three washes to test for shrinkage. It is equally suitable for home, work and going out. Over the years Levi’s® has become present everywhere, valued for its hard wearing, comfortable, multi-purpose qualities – As the prevailing fashion icon, not just for this generation, But for all generations.
One amongst the top five apparel brands in the world, Levi’s® was introduced to the Middle East by an innovative tie-up with the Al Madani Group. Today, the group operates five exclusive original Levi’s® stores in the U.A.E at very prestigious locations. A new ground breaking concept will soon open the doors, to bear the identity of the third generation culture.
“We will clothe the world”
Levi’s® product range is based on denim. Jeans wear in top fashion statement is the theme. New ideas like the LEJ – Levi’s® engineered jeans and finished concept jeans are key fashion products for retail. Perhaps today, Levi’s® is the only jeans brand which has an exclusive for all body shapes. Red Tab® jeans was developed with a fresh approach through strong fabric & finish innovation and dark denims. The regular core products are the 501®, 507®, 517® designed to offer style and performance. Levi’s® is indeed and experience which will soon develop into your lifestyle and personality.
Levi’s® brand is one of the most widely recognized brands in the history of the apparel industry. From updating classics with the latest finishes, fabrications and colors, to reinventing the five pocket jeans, Levi’s® is always creating new, innovative products that resonate with today’s consumers. Invented in 1873, Levi’s® jeans are the original, authentic jeans. They are the most successful, widely recognized and hence the one of the most imitated clothing products in the history of apparel.
About Levis
